Google Gmail Users it’s Time Now to Pay
After providing email and other tools for free for more than ten years, Google is now charging some small businesses. Owners of businesses claim Google is uncaring.
Richard J. Dalton Jr., a longtime user who runs a scholastic test-prep business in Vancouver, British Columbia, felt like a promise had been broken when Google informed some small businesses in January that they would no longer be able to use a customized email service and other workplace apps for free.
After hooking us with this free service, they are practically forcing us to switch to something paid, according to Mr. Dalton, who originally set up a Google work email for his company, Your Score Booster, in 2008.
Google announced that customers of its G Suite legacy free edition, which includes email and apps like Docs and Calendar, would have to begin paying a monthly fee, typically $6 for each corporate email address. By June 27, businesses that don’t willingly convert to a paid service will be compelled to do so. Their accounts will be suspended if they don’t make a payment before August 1.
Small-business owners who will be impacted by the change say they are dissatisfied with the shoddy manner in which Google has handled the situation, despite the fact that the cost of the premium service is more of an inconvenience than a significant financial damage. They can’t help but believe that a large company making billions of dollars in profits is exploiting little enterprises for a pittance, some of which were among the first to utilize Google’s apps for business.
Patrick Gant, the proprietor of Think It Creative, an Ottawa-based marketing agency, described it as “needlessly petty.” It’s difficult to feel bad for someone who has been getting something for free for a while and is now being told they must pay for it. However, a commitment was made. That led me to choose Google over the other options, and that’s what I did.
Another example of Google’s efforts to find new ways to monetize its existing business is its decision to charge organizations that have used its apps for free. Other examples include the decision to occasionally place four ads instead of three at the top of search results and the decision to cram more advertisements into YouTube videos. Google has stepped up its efforts to promote software subscriptions to companies in recent years and has engaged in more direct competition with Microsoft, whose Word and Excel programs dominate the industry.
An earlier May 1 deadline was postponed in response to complaints from a number of the devoted customers regarding the conversion to a paid service. Google added that those utilizing previous accounts for personal as opposed to professional reasons could do so for free.
However, other business owners reported having trouble reaching customer support as they debated whether to pay Google or stop using its services. Six small company owners who talked to The New York Times as the deadline approached questioned what they called ambiguous and occasionally contradictory statements regarding the service change.
Owner of the Supreme Equipment Company in McKinney, Texas, which offers software consulting and other technical services, Samad Sajanlal stated, “I don’t mind you throwing us off.” Nevertheless, “while you’re still deciding if you really want to boot us off in the first place, don’t give us an impossible timeline to go and find a replacement.”
The free edition, according to Google, does not include customer service, but it does give users a number of methods to contact the business for assistance with their transition.
In addition to commercial products like Docs and Sheets, Google introduced Gmail in 2004. The search engine giant offered the services for free and allowed businesses to use custom domains that matched their company names with Gmail in an effort to get start-ups and mom-and-pop stores to adopt its business software.
Although Google claims that from the start, the terms of service for its business software mentioned that the corporation might suspend or discontinue the offering in the future, it even informed business owners that the apps would be free for life. In December 2012, Google ceased accepting new free sign-ups, but they kept assisting users of the G Suite legacy free edition.
G Suite was renamed Google Workspace in 2020. The vast majority of individuals use the Workspace free version; according to the corporation, there are more than three billion total users. More than seven million businesses or individuals, up from six million in 2020, pay for versions with extra tools and customer support. Thousands of users are still using the free legacy version from years ago, according to a source familiar with the count who requested anonymity because they were not permitted to publicly share the figures.
According to a statement from Katie Wattie, a Google spokeswoman, “We’re here to help our clients with this transition, providing deep savings on Google Workspace memberships.” With a few clicks, switching to a Google Workspace subscription is possible.
The forced renovations by Google, according to Mr. Dalton, who assists Canadian students with admission to American universities, come at a horrible moment. He said that the coronavirus pandemic had a terrible effect on his company. Tests were frequently postponed by venues, some colleges relaxed their exam criteria, and fewer students used test preparation services.
Business revenue virtually fell in half between April 2020 and March 2021. The subsequent year saw a further 20% decline in sales. Although things have recently begun to improve, Your Score Booster is still performing below par.
At this time, Mr. Dalton remarked, “I’m focused on helping my business recover.” “Changing a service is the last thing I want to do.” He thus requested that his two part-time workers begin using their personal email addresses for work purposes, and he is thinking about upgrading the other 11 accounts to Google Workspace’s most affordable tier.
Mr. Gant runs a one-man operation and has been using Gmail without charge since 2004. It wasn’t about the money, he claimed. The difficulty was his issue. He had to decide whether to use Google indefinitely or look for another solution.
Mr. Gant is still debating whether to switch to ProtonMail, Apple iCloud, Microsoft Outlook, or Google Gmail. The end of the month will be when he makes his decision. Microsoft would set him back $100 CAD year. ProtonMail would cost $160, and Apple $50. Google would provide him with three free months before charging the same price as Apple for a full year. Google’s price would double the next year.
In 2009, Mr. Sajanlal, the single employee of his company, registered for Gmail’s business service. Years later, when he launched his own company, he enrolled his brother-in-law Mesam Jiwani to his G Suite account. Since 2020, that business, Fast Payment Systems, has assisted small enterprises in places like Texas and New York in processing credit card payments.
Mr. Jiwani said, “Are you serious? ” when Mr. Sajanlal informed him that Google will begin charging for each of their email addresses. Are they going to start taking advantage of us?Mr. Jiwani claimed that he started paying Google for its services because he saved transaction data for his 3,000 clients on Google Drive, however he is thinking about switching to the software supplier Zoho. In March, Mr. Sajanlal left Google and switched to Nextcloud for his professional emails.
Stian Oksavik switched to Apple’s iCloud service, which he already had access to as part of an existing subscription package. Oksavik runs a side business called BeyondBits in Loxahatchee, Florida, that builds computer networks for customers.
It was more about the fact that the rules had changed than it was about how much they were charging, according to Mr. Oksavik. “They have the right to modify the rules at any time.”
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