Google throws obligatory shade at Apple during its hardware event


Today, Google had its Made by Google event where it unveiled the Pixel Watch, the Pixel 7 and Pixel 7 Pro smartphones, as well as a (short) teaser for the company’s impending Pixel tablet. However, in typical Google manner, the corporation also used the opportunity to poke fun at Apple, its antics, and some of the most recent improvements it unveiled for the new iPhone 14 series.

Google’s Brian Rakowski said on stage just before revealing its newest phone lineup that the business “takes it as a complement” when other companies copy its innovations because Google is a pioneer in the smartphone industry. Of course, Google here implies Apple when it refers to “others.”

Crash detection was one of the greatest features added to the new Apple Watch, as well as to the iPhone 14 and 14 Pro lineups. If you’re in a car accident, your phone can detect it and contact emergency services to get you assistance unless you tell the device that everything is fine. At its launch, Google mentioned that it had added auto collision detection to its Pixel phones more than three years prior. Similar to how Google noted that Pixels have had always-on displays since the release of the Pixel 2 in 2017 (although with a difficult implementation), Apple likewise implemented an always-on display for the first time on iPhones.

Google also made another jab at Apple’s messaging antics by mentioning the one feature it wishes Apple would imitate. The business criticized the Cupertino-based behemoth once more for continuing to support iMessage rather than RCS, adding that it hoped “every device maker” will receive the message and use RCS in the near future. Even though Apple’s CEO, Tim Cook, indicated that the corporation isn’t actually interested in integrating it, Google is continuing its #GetTheMessage campaign.

It’s nothing new for iOS to copy features from Android, but Google is starting to do this more frequently.

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